The health tourism trademark is a trademark whose use promotes health tourism of the Republic of Croatia and which visually identifies health institutions, health care companies, private health workers, tourist medical services and legal entities that, in accordance with a special regulation, perform catering activities and/or provide services in tourism, and which hold a decision of the Ministry of Health on meeting the norms and standards for the provision of health services in health tourism, or a decision on meeting the norms and standards for tourist medical services and are recorded in the Register of Health Tourism.
The Ordinance on the appearance, conditions and manner of using the health tourism trademark ("Official Gazette" No.
3/2024 prescribes the appearance of health trademark and the conditions and manner for its use.
The graphic standards of the trademark of health tourism are available
here.
Health care institutions, health care companies, private health care workers, tourist medical services and legal entities that, in accordance with a special regulation, perform catering activities and/or provide services in tourism, have the right to use the trademark after they have been recorded in the Register of Health Tourism.
The trademark may be used in basic application forms and in information and communication materials. Basic application forms include a memorandum, business card, e-mail, folder, envelope, pad, bag, purse, ballpoint pen, recognition, certificate, diploma, thank you card, greeting card, calendar, brochure, catalogue, leaflet, advertisement, website, presentation, poster/banner, flag/table flag, board/panel, door tile, sticker, small promotional material, application on textile material, application on ceramics, application on glass, application on other materials. Information and communication materials include a public campaign, project, billboard, glowing poster, video/audio commercial, publication, website, banner, advertisement, sticker, asset label. When choosing the media for the use of a trademark, due consideration must be given to the appropriateness of using it for the purpose of public promotion and/or reporting to the public, given that health activities are of special interest to the Republic of Croatia.
Panel with the health tourism trademark
Health care institutions, health care companies, private health care workers, tourist medical services and legal entities that, in accordance with a special regulation, perform catering activities and/or provide services in tourism, may display a board with a trademark in a visible spot near the entrance. The panel with the trademark is prescribed in Annex II of the Ordinance on the appearance, conditions and manner of use of the health tourism trademark ("Official Gazette" No.
3/2024).
The panel with a trademark can be produced by natural and legal persons - manufacturers (craftsmen, companies), who obtain the consent of the Ministry of Health for its production.
Health tourism trademark graphic standards
